DLF Company intended to break through the individual style statements and differences by portraying themselves as the center of fashionable and functional real estate on digital media, leveraging their brand affinity with the target audience. They wanted to be there for their ideal consumer at the right time and at the right place with highly relevant and personalized notifications.
With this valuable insight in mind, we designed a Proximity Marketing Campaign tailored specifically to their needs. Leveraging precise targeting, we orchestrated this campaign around the understanding that real estate can provide safe and comfortable shelter, emphasizing the critical importance of timing in engaging our target audience. Our brand showcases an array of properties tailored to suit diverse personalities, bringing together a diverse range of options all under one roof.
We catered to their needs with multi-lingual campaigns. This was carried out by running digital campaigns through innovative geo-targeting to reach the right audience at the right time.
INTEGRATED DIGITAL MARKETING
Challenges
• Limited Online Exposure and Branding for Pre-Launch Projects
• Inadequate supply of quality Online Leads
Our Solutions Metrics (Branding)
• Social Media – Meta Ads
Our Solution (Sales)
• Facebook Web Conversion campaign
• Facebook Lead Generation campaign
